Brand Redesign
I spearheaded a comprehensive rebranding initiative for the Go Up Strong AAU basketball program, enhancing its visual identity. The existing logo, created with clip art, conveyed an unprofessional image. I undertook the task of developing a refined and professional logo that exudes a sense of intensity and motion. The redesigned logo strategically targets the program's demographic of young athletes aged 8 to 18 and resonates with their parents, delivering a visually compelling brand identity. Additionally, I created impactful mock-ups, seamlessly integrating the new logo and branding assets onto various merchandise and business cards. This not only reinforced the brand's cohesive visual language but also provided a tangible preview of its application across diverse platforms
