Chugg Soda

I conceptualized and developed an entire soda brand, Chugg Soda, starting from the ground up. Positioned to compete with industry giants like Pepsi, Coke, and Dr. Pepper, Chugg Soda aims to provide a refreshing beverage appealing to a diverse audience of all ages and backgrounds. To establish a competitive edge, I conducted extensive research on the patterns and tendencies of existing soda brands. My findings revealed a common thread of utilizing bright colors and concise names to achieve impactful and memorable brand identities. Drawing inspiration from these insights, I meticulously crafted Chugg Soda's labels using Adobe Illustrator and brought the brand to life through realistic product mock-ups using Adobe Dimension. This approach not only ensures a visually striking brand but also positions Chugg Soda as a compelling contender in the competitive beverage market.